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Creating this blog have indeed making me a more matured person especially in blogs understandings, blogging advertising, ethical publishing in the internet and reality world, cultural sensitivity and many more. Besides that, I have also learned lots of theories about web designs based on the readings by Walsh (2006), Schriver (1997), Kress &B vanLeeuwen (2006) and others.

Blogging has become part of my routine cycle since i always keep it updated so that friends and family members can keep on tracks on my life. I always write about the activities that I do, the food i eat, friends i hang out with, my feelings and many more. I have always blog for my own pleasure and I couldn’t care less about my readers feelings. I admit some of my posts are texts heavy, no image, dull, and others. However, after learning about theories and the power of design, I have started to put more interesting pictures, videos to every single posts on my blog.

What have I learn the most in the process of creating this blog?

Personally, I’ve learnt to be more cautious in choosing the correct languages, pictures about the posts that i post on-line. I’ve  become more aware about my surroundings and understandings  about how different people with different cultural backgrounds will have different perspective and interpretations with one another. I have also learn that we need to cite whatever journals, articles that we used.

Lastly, as an ethical blogger, we should be more aware on whatever things we posted on line. We should learn to respect other people’s backgrounds, experiences as different people will have different views and outlooks from each other.



Globalization creates a unique situation when it comes to ethics and values. Ethical journalist should treat sources and subjects as human beings deserving of respect. They should recognise that gathering and reporting information may cause harm and discomfort. Pursuit of information is not a license for arrogance. They also need to instil ethical sensitivity in them. Ethical sensitivity is the ability to be empathetic to other people’s situations and feelings. It is also the development of good communication skills including voicing one’s own ideas and the development of proper expression of emotions. Ethical sensitivity involves openness to other cultural modalities and experiences and being accepting of feelings and viewpoints that are different from one’s own.

suh vs ls


Most of the devoted  Christians in the world will be offended by the picture (left) above published in the Indonesian news weekly, Tempo, on February 6, 2008 after the downfall of President Suharto. The picture was a replica of Leonardo Da Vinci’s The Last Supper which included Jesus Christ and His disciples; and the headline read, ‘After He Departed’.

Is it ethical for journalists to publish offensive images to entertain the readers?

We need to be careful to appreciate the difference between cultural sensitivity and cultural relativism.  Cultural sensitivity is understanding that diverse cultures have different contexts for and perspectives on what are proper and respected.  Cultural relativism says that because a different culture does not agree with a particular ethical standard that we should not apply that standard in that culture. However, there are ways to see the connection between other culture’s value and our own. Kress and van Leeuwen (2006) argue that different people have different interpretations of texts due to different perspectives based on culture and social experience.

The Society of Professional Journalists’ Code of Ethics calls on journalists to “avoid stereotyping by race, gender, age, religion, ethnicity, geography, sexual orientation, disability, physical appearance or social status.” That respect for cultural sensitivity includes journalists’ obligation to “examine their own cultural values and avoid imposing those values on others”.

Journalists should ask themselves if those offensive images they publish are intentional to bring about negative emotions in their audiences. Entertaining some groups of audiences while offending the rest ( e.g. Christians ) may not be wise way to increase the credibility and popularity of one article.


1. ABC News 2008, ‘Indonesian weekly apologises over Last Supper Suharto cover’, ABC News, viewed on June 14, 2009 at 10.55 p.m. <>.

2. Bruce Hamm, Business Ethics in Market Place, Leader Value, Viewed on June 14, 2009 at 12.14 a.m.

3. Linda Jue, “NY Post Failed in Its Ethical Obligations by Publishing Cartoons” , viewed on June 13, 2009 at 10.35 p.m.

4. Suzzanne Pitner, Good Media, Good Kids: A Four Component Model of Media Ethics Developed by Notre Dame, Suite, viewed on June 14, 2009 at

New Forms of Media Publishing

New Media is a term meant to encompass of digital, computerized, or network information and communication technologies in the later part of the 20th century. Most technologies described as new media are digital, often having characteristics of being manipulative, net workable, dense, compressible and impartial.

Until the 1980s media relied primarily upon print and art analogue broadcast model, such as television and radio. The last twenty five years have seen the rapid transformation into media which are predicted upon the use of digital computers such as internet and computer games.

Andrew L. Shapiro (1999) argues that the “emergence of new, digital technologies signals “a potentially radical shift of who is in control of information, experience and resources” (Shapiro cited in Croteau and Hoynes 2003: 322). W. Russell Neuman (1991) suggests that whilst the “new media” have technical capabilities to pull in one direction, economic and social forces pull back in the opposite direction. According to Neuman, “We are witnessing the evolution of a universal interconnected network of audio, video, and electronic text communications that will blur the distinction between interpersonal and mass communication and between public and private communication” (Neuman cited in Croteau and Hoynes 2003: 322). Neuman argues that New Media:

  • Will alter the meaning of geographic distance.
  • Allow for a huge increase in the volume of communication.
  • Provide the possibility of increasing the speed of communication.
  • Provide opportunities for interactive communication.
  • Allow forms of communication that were previously separate to overlap and interconnect.

New Forms of Media Publishing:

a) Device/media type of blogs:



b) Youtube

c) Online newspaper e.g.

d) Online books e.g safari books online


1. Suad Amiry, News Media Publishing, Radio National, viewed on June 14, 2009 at 2.03 a.m.

2. Thompson, John B (1995), The Media and Modernity, Cambridge:Policy Press.

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