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Category Archives: Media Publishing

New Forms of Media Publishing

New Media is a term meant to encompass of digital, computerized, or network information and communication technologies in the later part of the 20th century. Most technologies described as new media are digital, often having characteristics of being manipulative, net workable, dense, compressible and impartial.

Until the 1980s media relied primarily upon print and art analogue broadcast model, such as television and radio. The last twenty five years have seen the rapid transformation into media which are predicted upon the use of digital computers such as internet and computer games.

Andrew L. Shapiro (1999) argues that the “emergence of new, digital technologies signals “a potentially radical shift of who is in control of information, experience and resources” (Shapiro cited in Croteau and Hoynes 2003: 322). W. Russell Neuman (1991) suggests that whilst the “new media” have technical capabilities to pull in one direction, economic and social forces pull back in the opposite direction. According to Neuman, “We are witnessing the evolution of a universal interconnected network of audio, video, and electronic text communications that will blur the distinction between interpersonal and mass communication and between public and private communication” (Neuman cited in Croteau and Hoynes 2003: 322). Neuman argues that New Media:

  • Will alter the meaning of geographic distance.
  • Allow for a huge increase in the volume of communication.
  • Provide the possibility of increasing the speed of communication.
  • Provide opportunities for interactive communication.
  • Allow forms of communication that were previously separate to overlap and interconnect.

New Forms of Media Publishing:

a) Device/media type of blogs:



b) Youtube

c) Online newspaper e.g.

d) Online books e.g safari books online


1. Suad Amiry, News Media Publishing, Radio National, viewed on June 14, 2009 at 2.03 a.m.

2. Thompson, John B (1995), The Media and Modernity, Cambridge:Policy Press.